Brazilian Time: 'Hora Brasileira'

Brazilian time culture, known as 'Hora Brasileira', reflects a flexible and social approach to time management.

Social Expectations

In Brazilian culture, arriving 15-30 minutes late to social gatherings is often expected and sometimes considered polite, allowing hosts additional preparation time.

Business Adaptation

While international business has brought more structured timing to professional settings, the relaxed approach to time continues to influence social interactions.