Indian Flexible Time: 'Indian Stretchable Time'

India's unique relationship with time, often referred to as 'Indian Stretchable Time' (IST), reflects a cultural approach that values flexibility and adaptability.

Cultural Context

In Indian culture, time is often viewed as cyclical rather than linear, influencing how appointments and schedules are approached. This perspective stems from Hindu philosophy and has shaped social norms.

Business Implications

While modern business practices have brought more structured timing to urban areas, traditional time flexibility continues to influence social gatherings and personal appointments.